Why is Audience Research Important?

Why is audience research important and how will it help you when creating your magazine?

· You need to include the right things that are going to satisfy your audience.

· You need to make sure that you know what your audience is interested in.

7 questions that are relevant and productive to ask your target audience.

1. What is the most that you would be willing to spend on a magazine?

2. How frequent would you like a magazine to be published?

3. What competitions would you like to be included inside a magazine?

4. What is your favourite part of a magazine and why?

5. Would you like posters to be included inside a magazine?

6. Would you like a magazine to be available online and to download as well as available to buy in shops? If yes, why?

7. What stories do you think a magazine should include?