Q magazine appals to older people as:
- Expensive,
- More text,
- Better Quality
Demographics – measurable characteristics of media consumers
such as age, gender, race, education and income level. The characteristics and
statistical information distinguish a group of people. These characteristics
commonly include age, gender, ethnicity, occupation, interests, and other
quantifiable criteria. A business’ target demographic captures the group of
people at which their products or services are aimed. By looking at these
characteristics of an audience it helps us understand how to target a product,
it helps to differentiate how to appeal directly to an audience.
Social class and demographics
· To state which social class you will be aiming
your magazine at.
·
To state how you will adhere to their needs.
·
To decide on the price of my magazine.
·
To understand what free gifts/prizes that they
would like
·
How the social class table will help you with
your feature stories and target audience.
Focus Group Response
1.
Why was it useful?
2.
How has it helped you in the decisions you will
make when creating your magazine?
3.
Did you find out something that you would not
expect to?
4.
What were your general findings?
5.
How has it made you change your initial ideas?
No comments:
Post a Comment