Friday 19 December 2014
Tuesday 2 December 2014
Focus Group Response
Doing
my focus group was useful as it told me what my audience likes and their
interests. This will help me create my magazine as I will include stories and
pictures that relate to the audiences interests and that will persuade them to
buy the magazine. For example, I will include a lot more images as well as text
as my focus group research showed me that my target audience prefer more images
in the magazines that they read. The only result from my focus group that
surprised me was 'What is the most that you would be willing to spend on a
magazine?' people would be willing to spend a lot more than I expected. This has made me change my initial thoughts as I will now higher the price of my magazine. My general findings were that my target audience would prefer my magazine to include a lot more pictures than other magazines include. I also found out that my audience would enjoy a lot more interviews with famous artists/bands to find out more about them. This will help me as I will include an interview.
Monday 1 December 2014
Monday 24 November 2014
Tuesday 11 November 2014
Demographics and Social Class
Q magazine appals to older people as:
- Expensive,
- More text,
- Better Quality
Demographics – measurable characteristics of media consumers
such as age, gender, race, education and income level. The characteristics and
statistical information distinguish a group of people. These characteristics
commonly include age, gender, ethnicity, occupation, interests, and other
quantifiable criteria. A business’ target demographic captures the group of
people at which their products or services are aimed. By looking at these
characteristics of an audience it helps us understand how to target a product,
it helps to differentiate how to appeal directly to an audience.
Social class and demographics
· To state which social class you will be aiming
your magazine at.
·
To state how you will adhere to their needs.
·
To decide on the price of my magazine.
·
To understand what free gifts/prizes that they
would like
·
How the social class table will help you with
your feature stories and target audience.
Focus Group Response
1.
Why was it useful?
2.
How has it helped you in the decisions you will
make when creating your magazine?
3.
Did you find out something that you would not
expect to?
4.
What were your general findings?
5.
How has it made you change your initial ideas?
Monday 10 November 2014
Why is Audience Research Important?
Why is audience research important and how will it help you when creating your magazine?
· You need to include the right things that are going to satisfy your audience.
· You need to make sure that you know what your audience is interested in.
7 questions that are relevant and productive to ask your target audience.
1. What is the most that you would be willing to spend on a magazine?
2. How frequent would you like a magazine to be published?
3. What competitions would you like to be included inside a magazine?
4. What is your favourite part of a magazine and why?
5. Would you like posters to be included inside a magazine?
6. Would you like a magazine to be available online and to download as well as available to buy in shops? If yes, why?
7. What stories do you think a magazine should include?
Tuesday 4 November 2014
Monday 3 November 2014
Sunday 2 November 2014
Friday 31 October 2014
Tuesday 21 October 2014
Wednesday 15 October 2014
Main Brief
To design a front cover, contents page and double page spread for a new music magazine. all images and texts must be original, a minimum of four images must be used.
Friday 10 October 2014
Monday 6 October 2014
Tuesday 30 September 2014
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